Gold’s Gym, the iconic 50-year old brand, was in need of an image update. They couldn’t be known as just a muscle gym and needed a refresh for a new diverse landscape.
I was contracted by Greenlight advertising to act as the agency’s Creative Director and Producer to lead, create, and execute content to achieve that goal. I sourced and worked with a freelance production team to shoot and finish more than 11 tv spots and online videos, each using Gold’s employees, members, and best of all 12-week challenge winners.
